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Print Collaterals

The first Logo that I've created for a non-profit organization.
It has an element of nationalistic forms and colors for an organization
that facilitates skills and technology transfer between two countries.
Nikkie Docomo Logo on Business Card and Letterhead.
Soren Serrano
| Copyright 2007

Paper Prints on various clients.

Employees ID printed on PVC.
Created by Soren Serrano for Pascual Herbs | 2008

Gift Cheques, Open House Invites, Awards, Certificates . . . They're cute and fun to design!
For BCWI, a building contractor for MegaWorld Properties | 2008


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Been very busy with so many projects but just have to post/re-post this.

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Peek Behind The Design

When we see a Brand, a Logo we rarely think of the design process that it has gone through.  Unless of course if you possess a 'keen eye' on visuals. It is so enlightening to peek into the background of what goes on behind the finished product and find the rationale and some justifications behind the design. It is also an exciting experience to know the designer's perspective on issues at hand and how he came up with the idea. On this blog, I will be searching those gems and try to present to you in a simple manner. A good resource for those just starting in graphics design this topic would become. For a start, have you ever wondered how Google came up with their (now) very identifiable and famous Logo? You will be amazed and at the same time be appreciative of how the designer toiled for this Logo design project. Read the full text here . Another good read about Google's Logo evolution can be found at Wikipedia. Here's the link, On-Click.