Soren Serrano | C r e a t i v e D e s i g n e r

Let's admit it. Design inspirations from any (conceivable&unconceivable) sources are always most welcome to fuel our design passion and to keep the fire burning as they say. Even the pain can be a source of inspiration, say that to Mr. Jon Bongiovi. Devoid of inspirations, an artist may find himself tight and locked up.  As I dug into the design minefield, I found these two very interesting collection of Logo Designs that will surely save yourself from missing the deadlines and costly graphic design books from Fully-Booked, National Bookstore and Powerbooks. Eighty designs. Just Two Links . Consult them often.

When we see a Brand, a Logo we rarely think of the design process that it has gone through.  Unless of course if you possess a 'keen eye' on visuals. It is so enlightening to peek into the background of what goes on behind the finished product and find the rationale and some justifications behind the design. It is also an exciting experience to know the designer's perspective on issues at hand and how he came up with the idea. On this blog, I will be searching those gems and try to present to you in a simple manner. A good resource for those just starting in graphics design this topic would become. For a start, have you ever wondered how Google came up with their (now) very identifiable and famous Logo? You will be amazed and at the same time be appreciative of how the designer toiled for this Logo design project. Read the full text here . Another good read about Google's Logo evolution can be found at Wikipedia. Here's the link, On-Click.

If you look around, someting is happening in the creative world that keeps the designer's coffee hot and warm. Everybody is in the Logo Makeover mode! well, not everybody. But in the local and international scene, a changing 'brandscape' is happening just under the hood. Pepsi has just quietly launched the new and modern Pepsi which keeps the debate still raging on on the critical mind's who's who of the design industry. The mortal question is still in the oven and on fire, What do you think of the new Pepsi Logo? Which is better, the old one or the new one? The Pepsi debate 'war' is not over yet and look who's in the arena; Seattle Best Coffee! I have here the image of the New vs the Old Logo of Seattle's Best Coffee grabbed from http://www.fastcompany.com/1651634/seattle-s-best-coffee-logo-is-a-blend-of-the-bland for you to see and decide which of the Logos represent the Brand very well. Fell free to leave your comment as freely as you can a...

Been very busy lately with a new packaging design project and just finished a text-intensive tri-fold leaflet for another Health Company, all in a month's work including product photoshoot. During the lull, I decided to peek into the world of Online Jobs Opportunity and see what's available for a Creative Designer like me. I say, a plenty of platform exists for us and each one has its on pros and cons. Others would let you bill an every hour of work you put into the project and a guaranteed payment for every hour worked. If some of you attacked the design process like mine, some hours are spent on researching, while sketching works would eat up a heck of a time studying design possibilities on the design brief before facing the digital workstation, then, most of your working hours won't be recorded - you won't get paid for those countless hours you've pour in for the project. I say, this kind of approach doesn't fit perfectly with me, but may work for most pe...

The first Logo that I've created for a non-profit organization. It has an element of nationalistic forms and colors for an organization that facilitates skills and technology transfer between two countries. Nikkie Docomo Logo on Business Card and Letterhead. Soren Serrano | Copyright 2007 Paper Prints on various clients. Employees ID printed on PVC. Created by Soren Serrano for Pascual Herbs | 2008 Gift Cheques, Open House Invites, Awards, Certificates . . . They're cute and fun to design! For BCWI, a building contractor for MegaWorld Properties | 2008

Zigzag Brochure . Easy to design, easy to fold. Created for studioSAV.com, an online design studio company. Copyright Soren Serrano , 2010 | For immediate release Zigzag Brochure . Great way to arrange topics, subjects, color schemes and images... It's great for designing Menus or for Travel Companies to easily present their services in a non-clutter way... Photography: Soren Serrano You can place Sub-Headings on each fold to visually arrange the subject and contents... A Zigzag Brochure . A creative way of enhancing the attractiveness of your marketing material.

For this design, I borrowed the colors that were available in the actual project site. The location were naturally gifted with matured pine tress that littered the area with trunk-browns and greens that also filtered the air with their distinct aroma. Sporadic dashes of dahlias provide lively color variation. For this to be accomplished, I visited the place, take photos and linger for a moment. The Tri-Fold Leaflet that I created for Bi-Centennial Development, Inc., a real estate company whose project portfolio includes upland development. For Mountain House Royale project. Location: Baguio City, Philippines Creative Design: Soren Serrano , 2009 You can squeeze so much information on a TriFold Leaflet . This is a typical Tri-Fold Leaflet that were heavily utilized by Real Estate Developers and Land Develoment companies. It is one of the marketing materials that they use to advertise their projects. And one of the cheapest too . . .