If you look around, someting is happening in the creative world that keeps the designer's coffee hot and warm. Everybody is in the Logo Makeover mode! well, not everybody. But in the local and international scene, a changing 'brandscape' is happening just under the hood. Pepsi has just quietly launched the new and modern Pepsi which keeps the debate still raging on on the critical mind's who's who of the design industry. The mortal question is still in the oven and on fire, What do you think of the new Pepsi Logo? Which is better, the old one or the new one?
When we see a Brand, a Logo we rarely think of the design process that it has gone through. Unless of course if you possess a 'keen eye' on visuals. It is so enlightening to peek into the background of what goes on behind the finished product and find the rationale and some justifications behind the design. It is also an exciting experience to know the designer's perspective on issues at hand and how he came up with the idea.
On this blog, I will be searching those gems and try to present to you in a simple manner. A good resource for those just starting in graphics design this topic would become.
For a start, have you ever wondered how Google came up with their (now) very identifiable and famous Logo? You will be amazed and at the same time be appreciative of how the designer toiled for this Logo design project.