Monday, March 29, 2010

Print Collaterals

The first Logo that I've created for a non-profit organization.
It has an element of nationalistic forms and colors for an organization
that facilitates skills and technology transfer between two countries.
Nikkie Docomo Logo on Business Card and Letterhead.
Soren Serrano
| Copyright 2007

Paper Prints on various clients.

Employees ID printed on PVC.
Created by Soren Serrano for Pascual Herbs | 2008

Gift Cheques, Open House Invites, Awards, Certificates . . . They're cute and fun to design!
For BCWI, a building contractor for MegaWorld Properties | 2008


Zigzag Brochure. Easy to design, easy to fold.
Created for, an online design studio company.
Copyright Soren Serrano, 2010 | For immediate release

Zigzag Brochure. Great way to arrange topics, subjects, color schemes and images...

It's great for designing Menus or for Travel Companies to easily present their services in a non-clutter way...
Photography: Soren Serrano

You can place Sub-Headings on each fold to visually arrange the subject and contents...

A Zigzag Brochure. A creative way of enhancing the attractiveness of your marketing material.


For this design, I borrowed the colors that were available in the actual project site. The location were naturally gifted with matured pine tress that littered the area with trunk-browns and greens that also filtered the air with their distinct aroma. Sporadic dashes of dahlias provide lively color variation. For this to be accomplished, I visited the place, take photos and linger for a moment.

The Tri-Fold Leaflet that I created for Bi-Centennial Development, Inc., a real estate company whose project portfolio includes upland development.
For Mountain House Royale project. Location: Baguio City, Philippines
Creative Design: Soren Serrano, 2009

You can squeeze so much information on a TriFold Leaflet.

This is a typical Tri-Fold Leaflet that were heavily utilized by Real Estate Developers and Land Develoment companies.
It is one of the marketing materials that they use to advertise their projects. And one of the cheapest too . . .

Thursday, March 11, 2010

Labels & Packaging

Mulberry & Kalamansi Juice packaging prototype
Created by Soren Serrano for Pascual Herbs, January 2010

Mulberry with Kalamansi Juice | The third product variation from Mulberry ingredient
Packaging Design under study...

Mulberry Cereal with Mango Fruit | Packaging Design
Coypright Soren Serrano 2010

Mulberry Cereal with Mango Fruit | a soon-to-be-released new product variation of Mulberry.
Product Logo, Icon and Textual Contents created by Soren Serrano January 2010

Mulberry Three-In-One Healthy Coffee | The finished product
A month-long process done by creative designer Soren Serrano
for Pascual Herbs, January 2010

This is a through and through design and development project from research to creative textual contents...

Mulberry Three-In-One Healthy Coffee Box Design
Product Logo, Product Icon, Packaging Design & Development done by Creative Designer Soren Serrano
for Pascual Herbs January 2010. For immediate release.

Cayenne capsules | The finished product
Creative Design and Textual content by Soren Serrano, Copyright 2009
Photography: Soren Serrano

Encapsulated Cayenne | Label design
Product Logo & Label Sticker Design done by Soren Serrano
for Pascual Herbs 2009

Packaging design creates unique challenges to the designer but nothing warms our heart more than seeing your product fly out the shelves.

Sunday, March 7, 2010


This is the Mulberry Tree Icon Logo. You can see the actual application of the combined Name & Icon Logo on the Labels and Packaging title above. By changing the fills/strokes color, the logo can be applied to other mulberry products while retaining the uniformity aspect of it.
Copyright Soren Serrano, Creative Designer 2010

A different kind of challenge that I am privileged to tackle with is to design a single logo that will be applied to different products but should look unified and uniform. The reason behind the rationale is the fact that the main base ingredient is from a single source, that is Mulberry. The logo is actually a four-product application. I created a Product Name Logo and a Mulberry Tree Icon that will appear prominently in all packaging designs.
This is the Product Name Logo.

Health & Neutraceuticals series
A company logo makeover. Changing the logo do create new excitement and movement for the products, company and the clients.
I created many design makeover for this local Naturopathy company.

Project Logos | Real Estate Development Series
Copyright 2009 Soren Serrano, Creative Designer

How do you design a logo? Of course a design brand questionnaire is a must. It must be filled out completely as possible.
But how do you design it, do you based the design on the implied meaning of the logoname? or do you take into account the character of the product, place or the company? Of course we need to. But what should be given priority between the two?

This was the dilemma that I faced when I designed the above project logo. The logo as the name implies is a place, a location.
Yes it is a project name of a real estate development. The location is situated at mountainside, where the sun rises on the other side and sets down on the other side of the mountain, with the other half of the mountain range providing a beautiful backgdraft to the project site.

The name is signifying a 'mountain breeze'.
Doing a quick wiki research, Brisa is Spanish or Portugese term for a north-easterly 'wind' which blows on the coast of South America or a north-easterly monsoon in the Philippines. The project name was apt because the development happens up north. Therefore, based on the initial information that I've gathered, I started to design the logo with the emphasis on the 'Brisa' or 'wind' or maybe a breeze.

But before the final presentation of the shortlisted designs to the client, they requested me to travel to the project site to do an on-site photography as the preparation of the marketing material is next in line. I spent the whole morning until about 3 in the afternoon in the site lingering, 'inhaling' and 'feeling' the place, taking notice of the persona and character of the location. From time to time a gentle blow of a soft wind would sway the needles of the pine trees and spread the aroma of its matured barks. But the defining event is the appearance of fogs that envelops the whole place for about 10 minutes or so for every two hours that the half of the mountain range looks floating everytime they appear. I confirmed the phenomenon with the local people. And the Brisa? rarely.

When I returned from the site, I scratched the designs I already made and start on a new one incorporating my actual experience with the place. Here, a mirror-like effect is created to mirror the appearance of fogs that characterizes the whole place perenially. And the half-piece of the mountain in green slice. The result? The client didn't like it. It did not make the cut. Maybe a case of wrong naming their project?

I don't know, maybe. So how do you design a logo, What defines it? Is it on the name or the character?

Project Logos | Real Estate Development Series
Copyright 2008 Soren Serrano, Creative Designer

Mountain House Residences | Logo Study
Real Estate Development companies constantly need project logos. This is one of them.

LandSmith Property Management Corporate Logo : Final
A month-long process created by Creative Designer Soren Serrano.
The Logo has been applied to their Letterhead, Business Cards and other collaterals.

LandSmith Property Management | Logo Study 2

LandSmith Property Management | Logo Study 1

Brand Identity

Starting today, I will be posting the Logos that I have created for different clients

Long time coming

I made money when I was in grade school doing letterings and drawings for my classmates.I remember sleeping at twelve midnight for my classmates' assignments to be ready the following morning, (going to bed at 12 is a no-no for a 9 year-old boy) wakes up at 6, go to school by 7am, buy food during recess at 10, from the payment I have received from them! It makes them happy, it makes me happy. Those were the days. . .

My graphic design learning has begun.

School days have passed. All creative longings are being done manually. No computer, no programs. Just an old school camel hair brush, hardware paints and plywoods.

Then, the haitus. . .

The next scene; Landscape Designer, work in garden maintenance for a decade, (voluntary and otherwise), got married, baby didn't come for twelve years. . .

But the itch needs to be scratch.

'It's been almost four years of digital design experience and I would say its been a wonderful ride. Good things happen to those who adapt to the new and bold ways of looking and doing things.'

New things may come and go. But the passion resides in the heart.

It was, it is, it will ever be . . . forever.