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Showing posts from March, 2010

Print Collaterals

The first Logo that I've created for a non-profit organization.
It has an element of nationalistic forms and colors for an organization
that facilitates skills and technology transfer between two countries.
Nikkie Docomo Logo on Business Card and Letterhead.
Soren Serrano | Copyright 2007

Paper Prints on various clients.

Employees ID printed on PVC.
Created by Soren Serrano for Pascual Herbs | 2008

Gift Cheques, Open House Invites, Awards, Certificates . . . They're cute and fun to design!
For BCWI, a building contractor for MegaWorld Properties | 2008


Zigzag Brochure. Easy to design, easy to fold.
Created for, an online design studio company.
Copyright Soren Serrano, 2010 | For immediate release

Zigzag Brochure. Great way to arrange topics, subjects, color schemes and images...

It's great for designing Menus or for Travel Companies to easily present their services in a non-clutter way...
Photography: Soren Serrano

You can place Sub-Headings on each fold to visually arrange the subject and contents...

A Zigzag Brochure. A creative way of enhancing the attractiveness of your marketing material.


For this design, I borrowed the colors that were available in the actual project site. The location were naturally gifted with matured pine tress that littered the area with trunk-browns and greens that also filtered the air with their distinct aroma. Sporadic dashes of dahlias provide lively color variation. For this to be accomplished, I visited the place, take photos and linger for a moment.

The Tri-Fold Leaflet that I created for Bi-Centennial Development, Inc., a real estate company whose project portfolio includes upland development.
For Mountain House Royale project. Location: Baguio City, Philippines
Creative Design: Soren Serrano, 2009

You can squeeze so much information on a TriFold Leaflet.

This is a typical Tri-Fold Leaflet that were heavily utilized by Real Estate Developers and Land Develoment companies.
It is one of the marketing materials that they use to advertise their projects. And one of the cheapest too . . .

Labels & Packaging

Mulberry & Kalamansi Juice packaging prototype
Created by Soren Serrano for Pascual Herbs, January 2010

Mulberry with Kalamansi Juice | The third product variation from Mulberry ingredient
Packaging Design under study...

Mulberry Cereal with Mango Fruit | Packaging Design
Coypright Soren Serrano 2010

Mulberry Cereal with Mango Fruit | a soon-to-be-released new product variation of Mulberry.
Product Logo, Icon and Textual Contents created by Soren Serrano January 2010

Mulberry Three-In-One Healthy Coffee | The finished product
A month-long process done by creative designer Soren Serrano
for Pascual Herbs, January 2010

This is a through and through design and development project from research to creative textual contents...

Mulberry Three-In-One Healthy Coffee Box Design
Product Logo, Product Icon, Packaging Design & Development done by Creative Designer Soren Serrano
for Pascual Herbs January 2010. For immediate release.

Cayenne capsules | The finished product
Creative Design and Textual con…


This is the Mulberry Tree Icon Logo. You can see the actual application of the combined Name & Icon Logo on the Labels and Packaging title above. By changing the fills/strokes color, the logo can be applied to other mulberry products while retaining the uniformity aspect of it.
Copyright Soren Serrano, Creative Designer 2010

A different kind of challenge that I am privileged to tackle with is to design a single logo that will be applied to different products but should look unified and uniform. The reason behind the rationale is the fact that the main base ingredient is from a single source, that is Mulberry. The logo is actually a four-product application. I created a Product Name Logo and a Mulberry Tree Icon that will appear prominently in all packaging designs.
This is the Product Name Logo.

Health & Neutraceuticals series
A company logo makeover. Changing the logo do create new excitement and movement for the products, company and the clients.
I created many design makeover for…

Long time coming

I made money when I was in grade school doing letterings and drawings for my classmates.I remember sleeping at twelve midnight for my classmates' assignments to be ready the following morning, (going to bed at 12 is a no-no for a 9 year-old boy) wakes up at 6, go to school by 7am, buy food during recess at 10, from the payment I have received from them! It makes them happy, it makes me happy. Those were the days. . .

My graphic design learning has begun.

School days have passed. All creative longings are being done manually. No computer, no programs. Just an old school camel hair brush, hardware paints and plywoods.

Then, the haitus. . .

The next scene; Landscape Designer, work in garden maintenance for a decade, (voluntary and otherwise), got married, baby didn't come for twelve years. . .

But the itch needs to be scratch.

'It's been almost four years of digital design experience and I would say its been a wonderful ride. Good things happen to those who adapt to the new and…