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Labels & Packaging

Mulberry & Kalamansi Juice packaging prototype
Created by Soren Serrano for Pascual Herbs, January 2010

Mulberry with Kalamansi Juice | The third product variation from Mulberry ingredient
Packaging Design under study...

Mulberry Cereal with Mango Fruit | Packaging Design
Coypright Soren Serrano 2010

Mulberry Cereal with Mango Fruit | a soon-to-be-released new product variation of Mulberry.
Product Logo, Icon and Textual Contents created by Soren Serrano January 2010

Mulberry Three-In-One Healthy Coffee | The finished product
A month-long process done by creative designer Soren Serrano
for Pascual Herbs, January 2010

This is a through and through design and development project from research to creative textual contents...

Mulberry Three-In-One Healthy Coffee Box Design
Product Logo, Product Icon, Packaging Design & Development done by Creative Designer Soren Serrano
for Pascual Herbs January 2010. For immediate release.

Cayenne capsules | The finished product
Creative Design and Textual content by Soren Serrano, Copyright 2009
Photography: Soren Serrano

Encapsulated Cayenne | Label design
Product Logo & Label Sticker Design done by Soren Serrano
for Pascual Herbs 2009

Packaging design creates unique challenges to the designer but nothing warms our heart more than seeing your product fly out the shelves.


Popular posts from this blog

Been very busy with so many projects but just have to post/re-post this.

Click to Enlarge Image

Old vs New: Logo Re-Creation is the Fad!

If you look around, someting is happening in the creative world that keeps the designer's coffee hot and warm. Everybody is in the Logo Makeover mode! well, not everybody. But in the local and international scene, a changing 'brandscape' is happening just under the hood. Pepsi has just quietly launched the new and modern Pepsi which keeps the debate still raging on on the critical mind's who's who of the design industry. The mortal question is still in the oven and on fire, What do you think of the new Pepsi Logo? Which is better, the old one or the new one?

The Pepsi debate 'war' is not over yet and look who's in the arena; Seattle Best Coffee!
I have here the image of the New vs the Old Logo of Seattle's Best Coffee grabbed from for you to see and decide which of the Logos represent the Brand very well. Fell free to leave your comment as freely as you can as this…

Peek Behind The Design

When we see a Brand, a Logo we rarely think of the design process that it has gone through. 
Unless of course if you possess a 'keen eye' on visuals. It is so enlightening to peek into the background of what goes on behind the finished product and find the rationale and some justifications behind the design. It is also an exciting experience to know the designer's perspective on issues at hand and how he came up with the idea.

On this blog, I will be searching those gems and try to present to you in a simple manner. A good resource for those just starting in graphics design this topic would become.
For a start, have you ever wondered how Google came up with their (now) very identifiable and famous Logo?
You will be amazed and at the same time be appreciative of how the designer toiled for this Logo design project.

Read the full text here.

Another good read about Google's Logo evolution can be found at Wikipedia. Here's the link, On-Click.