Sunday, September 26, 2010

Logo Design Inspiration

Let's admit it. Design inspirations from any (conceivable&unconceivable) sources are always most welcome to fuel our design passion and to keep the fire burning as they say. Even the pain can be a source of inspiration, say that to Mr. Jon Bongiovi. Devoid of inspirations, an artist may find himself tight and locked up. 

As I dug into the design minefield, I found these two very interesting collection of Logo Designs that will surely save yourself from missing the deadlines and costly graphic design books from Fully-Booked, National Bookstore and Powerbooks. Eighty designs. Just Two Links. Consult them often.

Thursday, July 1, 2010

Peek Behind The Design

When we see a Brand, a Logo we rarely think of the design process that it has gone through. 
Unless of course if you possess a 'keen eye' on visuals. It is so enlightening to peek into the background of what goes on behind the finished product and find the rationale and some justifications behind the design. It is also an exciting experience to know the designer's perspective on issues at hand and how he came up with the idea.

On this blog, I will be searching those gems and try to present to you in a simple manner. A good resource for those just starting in graphics design this topic would become.
For a start, have you ever wondered how Google came up with their (now) very identifiable and famous Logo?

You will be amazed and at the same time be appreciative of how the designer toiled for this Logo design project.

Read the full text here.

Another good read about Google's Logo evolution can be found at Wikipedia. Here's the link, On-Click.

Monday, May 31, 2010

Old vs New: Logo Re-Creation is the Fad!

If you look around, someting is happening in the creative world that keeps the designer's coffee hot and warm. Everybody is in the Logo Makeover mode! well, not everybody. But in the local and international scene, a changing 'brandscape' is happening just under the hood. Pepsi has just quietly launched the new and modern Pepsi which keeps the debate still raging on on the critical mind's who's who of the design industry. The mortal question is still in the oven and on fire, What do you think of the new Pepsi Logo? Which is better, the old one or the new one?

The Pepsi debate 'war' is not over yet and look who's in the arena; Seattle Best Coffee!
I have here the image of the New vs the Old Logo of Seattle's Best Coffee grabbed from for you to see and decide which of the Logos represent the Brand very well. Fell free to leave your comment as freely as you can as this may entitle you for a free cup of coffee at Seattle's Best! Joke.
What do you think of the new Seattle's Best Logo? Is it better than the Old Logo? From a design perspective, do you think a makeover is in order?
Let your voice be heard . . .


Another famous logo that quietly undergone major changes on its Logo design is Pepsi. Being much older than Seattle's Best, Pepsi claims millions (billions?) of followers and believers and it is one of the most recognizable logos on the planet. Maybe, even in the outer space! (The International Space Station had Pepsi Logo painted on it before). Therefore, any tweaking to the brand, icon, and packaging, receives enough reaction from its core and die-hard customers and equally the same amount of criticism from the competitors.
Whatever the case and the reason behind the new design, as designers, YOU OUTTA KNOW!

So what do you think of the new Pepsi Logo design, LOVE it or HATE it?

The New Pepsi Look

or Which of the Pepsi Logo designs you like most?

Join the discussion here or
go to the site for much in-depth discussion and see what others think and have said about the new logo.
Prepare to be mind-dissected.

The Pepsi Logo through the years . . .

Tuesday, May 4, 2010

Online Projects

Been very busy lately with a new packaging design project and just finished a text-intensive tri-fold leaflet for another Health Company, all in a month's work including product photoshoot.

During the lull, I decided to peek into the world of Online Jobs Opportunity and see what's available for a Creative Designer like me. I say, a plenty of platform exists for us and each one has its on pros and cons. Others would let you bill an every hour of work you put into the project and a guaranteed payment for every hour worked. If some of you attacked the design process like mine, some hours are spent on researching, while sketching works would eat up a heck of a time studying design possibilities on the design brief before facing the digital workstation, then, most of your working hours won't be recorded - you won't get paid for those countless hours you've pour in for the project. I say, this kind of approach doesn't fit perfectly with me, but may work for most people.

There are workplaces also that feel similar to an Auction Site. Here you will bid for projects posted on their site. You are going to compete with designers around the world, outhustling each other for price war. Most buyers would go to the 'lower bids' but there are smart and savvy buyers who don't go with the norm but instead look for a perfect 'balance' between the price and the quality of work. Yes, those people exists. The latter can be a good designer's 'friend'.


Online Jobs may sound like all work, but not, really. For example, most of the time you will find them very professional, easy to work with, respectful and sometimes friendly. I haven't meet yet the 'very friendly' type (I will write about him/her when I meet one for sure), but those friendly persons (we treat them as boss) are worth mentioning ( and maybe linking? ). There is such a man from UK who let me design a web logo for his website. The site are not yet complete but you can access it already. The name of the site is quite long, but very interesting. I am looking forward to the contents of this site. I'll write more about this site once it is complete but for the meantime you can access it here.

Monday, March 29, 2010

Print Collaterals

The first Logo that I've created for a non-profit organization.
It has an element of nationalistic forms and colors for an organization
that facilitates skills and technology transfer between two countries.
Nikkie Docomo Logo on Business Card and Letterhead.
Soren Serrano
| Copyright 2007

Paper Prints on various clients.

Employees ID printed on PVC.
Created by Soren Serrano for Pascual Herbs | 2008

Gift Cheques, Open House Invites, Awards, Certificates . . . They're cute and fun to design!
For BCWI, a building contractor for MegaWorld Properties | 2008


Zigzag Brochure. Easy to design, easy to fold.
Created for, an online design studio company.
Copyright Soren Serrano, 2010 | For immediate release

Zigzag Brochure. Great way to arrange topics, subjects, color schemes and images...

It's great for designing Menus or for Travel Companies to easily present their services in a non-clutter way...
Photography: Soren Serrano

You can place Sub-Headings on each fold to visually arrange the subject and contents...

A Zigzag Brochure. A creative way of enhancing the attractiveness of your marketing material.


For this design, I borrowed the colors that were available in the actual project site. The location were naturally gifted with matured pine tress that littered the area with trunk-browns and greens that also filtered the air with their distinct aroma. Sporadic dashes of dahlias provide lively color variation. For this to be accomplished, I visited the place, take photos and linger for a moment.

The Tri-Fold Leaflet that I created for Bi-Centennial Development, Inc., a real estate company whose project portfolio includes upland development.
For Mountain House Royale project. Location: Baguio City, Philippines
Creative Design: Soren Serrano, 2009

You can squeeze so much information on a TriFold Leaflet.

This is a typical Tri-Fold Leaflet that were heavily utilized by Real Estate Developers and Land Develoment companies.
It is one of the marketing materials that they use to advertise their projects. And one of the cheapest too . . .

Thursday, March 11, 2010

Labels & Packaging

Mulberry & Kalamansi Juice packaging prototype
Created by Soren Serrano for Pascual Herbs, January 2010

Mulberry with Kalamansi Juice | The third product variation from Mulberry ingredient
Packaging Design under study...

Mulberry Cereal with Mango Fruit | Packaging Design
Coypright Soren Serrano 2010

Mulberry Cereal with Mango Fruit | a soon-to-be-released new product variation of Mulberry.
Product Logo, Icon and Textual Contents created by Soren Serrano January 2010

Mulberry Three-In-One Healthy Coffee | The finished product
A month-long process done by creative designer Soren Serrano
for Pascual Herbs, January 2010

This is a through and through design and development project from research to creative textual contents...

Mulberry Three-In-One Healthy Coffee Box Design
Product Logo, Product Icon, Packaging Design & Development done by Creative Designer Soren Serrano
for Pascual Herbs January 2010. For immediate release.

Cayenne capsules | The finished product
Creative Design and Textual content by Soren Serrano, Copyright 2009
Photography: Soren Serrano

Encapsulated Cayenne | Label design
Product Logo & Label Sticker Design done by Soren Serrano
for Pascual Herbs 2009

Packaging design creates unique challenges to the designer but nothing warms our heart more than seeing your product fly out the shelves.

Sunday, March 7, 2010


This is the Mulberry Tree Icon Logo. You can see the actual application of the combined Name & Icon Logo on the Labels and Packaging title above. By changing the fills/strokes color, the logo can be applied to other mulberry products while retaining the uniformity aspect of it.
Copyright Soren Serrano, Creative Designer 2010

A different kind of challenge that I am privileged to tackle with is to design a single logo that will be applied to different products but should look unified and uniform. The reason behind the rationale is the fact that the main base ingredient is from a single source, that is Mulberry. The logo is actually a four-product application. I created a Product Name Logo and a Mulberry Tree Icon that will appear prominently in all packaging designs.
This is the Product Name Logo.

Health & Neutraceuticals series
A company logo makeover. Changing the logo do create new excitement and movement for the products, company and the clients.
I created many design makeover for this local Naturopathy company.

Project Logos | Real Estate Development Series
Copyright 2009 Soren Serrano, Creative Designer

How do you design a logo? Of course a design brand questionnaire is a must. It must be filled out completely as possible.
But how do you design it, do you based the design on the implied meaning of the logoname? or do you take into account the character of the product, place or the company? Of course we need to. But what should be given priority between the two?

This was the dilemma that I faced when I designed the above project logo. The logo as the name implies is a place, a location.
Yes it is a project name of a real estate development. The location is situated at mountainside, where the sun rises on the other side and sets down on the other side of the mountain, with the other half of the mountain range providing a beautiful backgdraft to the project site.

The name is signifying a 'mountain breeze'.
Doing a quick wiki research, Brisa is Spanish or Portugese term for a north-easterly 'wind' which blows on the coast of South America or a north-easterly monsoon in the Philippines. The project name was apt because the development happens up north. Therefore, based on the initial information that I've gathered, I started to design the logo with the emphasis on the 'Brisa' or 'wind' or maybe a breeze.

But before the final presentation of the shortlisted designs to the client, they requested me to travel to the project site to do an on-site photography as the preparation of the marketing material is next in line. I spent the whole morning until about 3 in the afternoon in the site lingering, 'inhaling' and 'feeling' the place, taking notice of the persona and character of the location. From time to time a gentle blow of a soft wind would sway the needles of the pine trees and spread the aroma of its matured barks. But the defining event is the appearance of fogs that envelops the whole place for about 10 minutes or so for every two hours that the half of the mountain range looks floating everytime they appear. I confirmed the phenomenon with the local people. And the Brisa? rarely.

When I returned from the site, I scratched the designs I already made and start on a new one incorporating my actual experience with the place. Here, a mirror-like effect is created to mirror the appearance of fogs that characterizes the whole place perenially. And the half-piece of the mountain in green slice. The result? The client didn't like it. It did not make the cut. Maybe a case of wrong naming their project?

I don't know, maybe. So how do you design a logo, What defines it? Is it on the name or the character?

Project Logos | Real Estate Development Series
Copyright 2008 Soren Serrano, Creative Designer

Mountain House Residences | Logo Study
Real Estate Development companies constantly need project logos. This is one of them.

LandSmith Property Management Corporate Logo : Final
A month-long process created by Creative Designer Soren Serrano.
The Logo has been applied to their Letterhead, Business Cards and other collaterals.

LandSmith Property Management | Logo Study 2

LandSmith Property Management | Logo Study 1

Brand Identity

Starting today, I will be posting the Logos that I have created for different clients

Long time coming

I made money when I was in grade school doing letterings and drawings for my classmates.I remember sleeping at twelve midnight for my classmates' assignments to be ready the following morning, (going to bed at 12 is a no-no for a 9 year-old boy) wakes up at 6, go to school by 7am, buy food during recess at 10, from the payment I have received from them! It makes them happy, it makes me happy. Those were the days. . .

My graphic design learning has begun.

School days have passed. All creative longings are being done manually. No computer, no programs. Just an old school camel hair brush, hardware paints and plywoods.

Then, the haitus. . .

The next scene; Landscape Designer, work in garden maintenance for a decade, (voluntary and otherwise), got married, baby didn't come for twelve years. . .

But the itch needs to be scratch.

'It's been almost four years of digital design experience and I would say its been a wonderful ride. Good things happen to those who adapt to the new and bold ways of looking and doing things.'

New things may come and go. But the passion resides in the heart.

It was, it is, it will ever be . . . forever.